Most people think "public image" is just about looking good. Álvaro Gordoa disagrees.

[Link] Not the original book – a study guide to help you apply Gordoa’s method. Option 3: Blog / Newsletter (Short hook)

What’s one thing you think people get wrong about personal branding? Option 2: Instagram / Shorter & Visual (with a book cover or quote graphic)

In his classic Imagen Pública , Gordoa breaks down why your image isn’t a superficial layer—it’s a strategic tool for trust, influence, and positioning.