Future research should investigate cross-platform longitudinal effects, particularly the role of generative AI in producing personalized entertainment narratives. Additionally, comparative studies across non-Western media systems (e.g., Bollywood, Nollywood, K-dramas) would enrich our understanding of global popular culture.
Jenkins, H. (2006). Convergence culture: Where old and new media collide . NYU Press. Ass.Worship.11.XXX
, platform algorithms shape what entertainment becomes popular. TikTok’s “For You” page and Netflix’s thumbs rating system prioritize content that maximizes engagement, often amplifying emotional extremes or controversy. This creates feedback loops where subversive content is temporarily boosted but quickly normalized into trends (e.g., “de-influencing” becoming a new aesthetic). “de-influencing” becoming a new aesthetic).