Blue - Jean

Today, over 450 million pairs of jeans are sold annually in the United States alone. From the mines of California to the runways of Paris, the blue jean has proven that true style is not about following trends—it is about durability, utility, and a little bit of rebellion.

A billionaire in a Silicon Valley boardroom and a college student in a coffee shop wear the same basic uniform: a t-shirt and blue jeans. In a world of haute couture and luxury logos, the blue jean remains stubbornly, beautifully democratic. It is a piece of clothing that started as a necessity for the working class and ended up as a blank canvas for the entire world. Blue Jean

Schools banned them, theaters refused entry to patrons wearing them, and parents worried that a teenager in jeans was a juvenile delinquent. The prohibition only made the garment more desirable. Jeans became a symbol of rebellion, freedom, and the rejection of post-war conformity. By the 1960s and 70s, the counterculture had gone mainstream. Hippies embroidered them; rock stars shredded them; activists wore them to marches. The 1980s introduced designer denim (think Calvin Klein and Jordache), where jeans became a status symbol and a vehicle for sexuality (see: the iconic Brooke Shields ad). Today, over 450 million pairs of jeans are