| Factor | What to look for | |--------|------------------| | | Use whois lookup – new domains (<1 year) with no reviews are risky | | Contact info | Physical address? Business email? Social media presence? | | Customer reviews | Look on Trustpilot, Reddit (r/occult, r/witchcraft), Facebook groups | | Return policy | Legit shops have clear terms – occult items may be final sale, but that should be stated | | Payment security | HTTPS, PayPal / credit card (avoid wire transfer, crypto-only sites) | | Product accuracy | Real photos (not stock images), clear descriptions of origin (handmade? reseller?) |