Within two weeks, Westfahlen repositioned the product. No more “hydrogen fuel cell regulator.” Instead: They created a simple video of it stabilizing gas flow in a mini-brewery, a chromatography unit, and a prototype soda machine.
Sales didn’t explode overnight. But over six months, orders trickled in from microbreweries, research labs, and even a medical oxygen concentrator startup. The D-GEN 022 found its “genki” — its energy — not in the market it was built for, but in the one Westfahlen discovered for it. Genki Genki Dgen022 westfahlen marketing
Enter , a small B2B marketing agency known for finding hidden applications for overlooked components. Their lead strategist, Klara, didn’t just read spec sheets — she visited factories, breweries, and labs. Within two weeks, Westfahlen repositioned the product