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Katz, Blumler, and Gurevitch (1973) proposed that audiences actively select media to fulfill specific needs, including diversion, personal relationships, and identity exploration. In the streaming era, this theory remains relevant but requires updating: algorithmic recommendations now pre-select gratifications, reducing conscious choice.

Zillmann (1988) argued that individuals choose content to optimize their affective state—seeking exciting content when bored or relaxing content when stressed. However, recent studies suggest that short-form video platforms exploit this tendency by creating a “mood matching” loop that discourages exposure to dissonant or challenging material (Tam & Walter, 2022). GirlCum.24.06.01.Ashlyn.Angel.Orgasm.Chair.XXX....

Moreover, platform designers face an ethical question: Should entertainment technologies prioritize user well-being over engagement metrics? Some early experiments (e.g., YouTube’s “take a break” reminders) acknowledge this tension, but they remain optional and easily dismissed. Katz, Blumler, and Gurevitch (1973) proposed that audiences

Streaming platforms encourage continuous viewing, which disrupts natural emotional closure. A single episode of a drama provides narrative catharsis; a six-hour binge produces emotional numbing. This structural feature of popular media—the elimination of the weekly wait—transforms entertainment from a ritual of anticipation into a fugue of consumption. Streaming platforms encourage continuous viewing