Features "Practitioner Insights" and varied case studies, including pandemic-related examples. Student Support: Author podcasts and additional materials available via the Oxford Learning Link Purchasing Information Formats & ISBN:
6th Edition of , published by Oxford University Press (2022) and authored by Paul Baines, Sara Rosengren, and Paolo Antonetti Marketing 6th Edition Oxford Pdf--------
, often starting at a lower price point compared to the full print edition. Amazon.com or a specific case study mentioned in this edition? Oxford University Press and Paolo Antonetti