. Reports and community discussions on thong usage among this demographic focus on utility, social norms, and personal comfort. Consumer Motivations Invisible Undergarment:

Many women find the lack of bunching or "riding up" associated with traditional briefs to be more comfortable for daily wear or athletic activities. Body Confidence: Discussions on platforms like

suggest that continuing to wear thongs or thong-style swimwear into one's 30s and 40s is often a reflection of maintaining body confidence and "flaunting" one's physique regardless of age. Social Contexts