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Entertainment has never been more accessible or diverse, but it has also never been more exhausting to navigate. The user is now a full-time curator, paying more for the privilege of hunting for gems in a landfill of algorithmically approved content. The future of popular media isn’t more content—it’s better filters, fairer pay for artists, and, paradoxically, a return to appointment viewing (live events, theater, curated newsletters) as a respite from the firehose.