If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players .
Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones.
If your emails don’t make someone unsubscribe every week, you’re writing for the middle. And the middle doesn’t buy. 2. The “No List-Building” List-Building (Issue #3) This one broke my brain at first.
Here are the biggest takeaways. From the very first issue, Settle throws a grenade into conventional wisdom.
Make an “enemies list” of people who would hate your offer. Then write emails specifically to antagonize them.
It’s for the copywriter who wants to stop blending in.
If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players .
Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones.
If your emails don’t make someone unsubscribe every week, you’re writing for the middle. And the middle doesn’t buy. 2. The “No List-Building” List-Building (Issue #3) This one broke my brain at first.
Here are the biggest takeaways. From the very first issue, Settle throws a grenade into conventional wisdom.
Make an “enemies list” of people who would hate your offer. Then write emails specifically to antagonize them.
It’s for the copywriter who wants to stop blending in.
.webp)
 consultants ltd.jpg)
